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Although cars have become an essential part of everyday life, until it became impossible to imagine life without them, cars have not existed for a long time, as cars are less than 150 years old and during these years the automotive industry has undergone many changes.
In 1886, Karl Benz in Germany registered the first patent in the automotive industry for the first gas-powered vehicle, and sold from this car called Motorwagen. About 25 vehicles between 1888 and 1893.
Also in 1893, brothers Charles and Frank Doria succeeded in recording the first commercially successful sales of a car, which was more of a gas-powered car than a car as we normally know it.
Who sold the first car?
The first car company to sell a car in the world is Benz. The German was named after Carl Benz, and the company quickly expanded from Germany to other European countries such as France. By the end of the 19th century, Benz was The world's largest automaker built 572 cars in 1899.
Where did the automotive industry start?
The automotive industry began in Europe. In 1903, France became the world's leading automotive manufacturer, producing 30,124 cars, representing 49 percent of the global market, while the United States produced only 11,235 cars at the time.
How did World War II affect the automotive industry?
All automakers were forced to cut production during World War II, significantly reducing car sales. As soldiers returned home and bought cars, car production rose again, and this period saw a huge boom in the automotive industry and an increase in supply and demand.
Monroe poster and its impact on the automotive industry
During the booming automotive industry there was no control over car prices, and this continued until legislation was introduced in 1958, requiring car dealerships to put a sticker on any car that includes the retail price and specifications. Monroe Poster (In the name of the author of the legislation), it was a major development in the way cars are sold, the first law to protect consumers in the automotive industry.
How did the car market change in the 1950s and 1960s?
The auto market boomed during the 1950s and 1960s, but production costs skyrocketed in the early 1970s due to rising gasoline prices, causing customer distress. In order to offset rising costs, automakers have reduced the number of models they make on the production line. However, manufacturing costs continued to rise, driving up car prices, and as a result traders began to move towards car rentals.
How has rental changed the car industry?
Before the 1970s, consumers changed their cars every five or six years, but with the emergence of the car rental trend, the average purchase cycle fell between two to three years, and this led to a boom in the automotive industry.
How have computers affected the automotive industry?
The advent of computer and internet in the 1990s brought about a major change in the automotive industry: buyers started doing online searches first before the purchase, and choosing the right car became a much harder decision than before, due to the large amount of new cars available.
Car dealership websites were initially car-only manuals, then gradually switched to online car sales, and everything was evolving well until the 2008 financial crisis, a period during which the industry struggled, with total car production falling by 3.7% in 2008 and by 12.4% in 2009, with only 61 million cars sold.
The automotive market is gradually recovering, and in 2014 car sales increased, reaching about 89 million cars, and although it is inevitable that the automotive industry will shift towards more online sales, the human element is still an essential part of the sales process.
A large number of people still prefer a tangible experience such as sitting in a car and driving it, talking to the seller, all an essential part of the buyer's journey.
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